Mirjam Bayoumi has been a leading figure in the beauty and hair industry for over three decades. A celebrity hairstylist and colorist, she is also a world-renowned educator and former Creative Color Director for iconic brands including Wella, L’Oréal, and the Swedish Royal Warrant–appointed Björn Axén.
She is based in New York City, where her Upper East Side salon serves as her creative hub. In addition to her work with clients, she hosts workshops and continues to share her expertise internationally, including in Stockholm, Sweden.
FOUNDER’S STORY
In my early thirties, my life took a turn. I started experiencing hair loss and other health issues and found out that had an autoimmune condition. My sense of beauty started to link closely with wellness and I embarked on a holistic and clean journey towards better health. Speaking to clients over the years, I discovered many had the same or similar health concerns and was suffering in silence not knowing the full impact of using traditional hair and beauty products. My journey to developing a hair care line that is both clean and functional began.
Just like skincare, we really should be investing in the health and longevity of our hair. We need to prioritise clean, high-performing products that enhance our health. Healthy, vibrant hair is not a given. Hair as a living, regenerating filament from one’s skin, requires support and daily attention.
After 6 years of trial and error, and working with a renowned laboratory I can finally say the plant-derived formulations in my products promote clean healthy and youthful hair. Staying true to my partly Scandinavian influences, I also focus on simplicity and functionality to make haircare less complicated. We meet the unmet needs of the health-conscious client.
Bayoumi New York Stockholm was born with a mission to create the ultimate hi- performance anti-aging, non-toxic hair care regimen. The entire line is 100% cruelty-free and contains none of the nasty stuff, like harmful sulfates, parabens or gluten.
