Joanna Peña-Bickley
Director
Joanna Peña-Bickley, a design technologist, is known as the mother of Cognitive Experience Design and a pioneer in A.I. aided, generative design. She is propelled by multidisciplinary acumen in research, design, technology and media. Her dedication to lifelong learning and insatiable curiosity moves the C-Suite leaders beyond obvious business ideas towards enduring, market making experiences, platforms, and devices for the connected era.
Joanna’s award-winning design and technology expertise, which has led to patented innovations, has sparked digital transformations in some of the world’s most recognized brands and companies. IBM, Land Rover, L’Oréal, Sephora, American Express, Boeing, NASA, MTV, Pepsi, and Jay Z have all benefited from her ability to imagine and launch remarkable products and services. Her work is characterized by a philosophy of radical collaboration and unparalleled craftsmanship. Whether creating one of the first streaming video players that changed the delivery of live news for ABC, designing the first banking app on the Apple Watch for Citibank, reinventing the connected car as a smart mobility platform for General Motors, inventing new A.I. powered Alexa Devices at Amazon, or reimagining the way world moves goods for Uber, Joanna’s customer obsession and tenacious creativity delivers business results.
Named one of Fortune’s Most Powerful Women, a 2022 Hispanic Star, a Power Woman of New York and a D&AD Jury President her visionary, executive leadership is fueled by a mission to design inventions that work for everyone, everywhere, every day. Joanna stands as a dynamic voice, organizer and advocate for women and girls in the fields of design and tech. As a passionate advocate, her transformative work has not only catalyzed the representation of women on US currency, but also propelled advancements in refugee resettlement and the promotion of STEAMD education for women and girls. Her efforts have elevated digital literacy and fueled workforce enhancement through innovative new collar apprenticeships. These notable accomplishments have made her a coveted keynote speaker at prestigious conferences, including Fortune’s Brainstorm Design, CES, Cannes Lions, the World Economic Forum, The One Show, SxSW, Verizon’s Data Summit, AWS re:Invent, the TriBeCa Film Festival, 3% Conference, and C2 Montreal.
